How important is a responsive strategic partner? Immeasurably invaluable!
I ran across an interesting tweet from @msuspartner earlier this week. The Partner Programs Team over at Microsoft announced the availability of a new blog designed specifically to “…serve the needs of Microsoft partners across the U.S.”
I found it especially interesting that they announced this on twitter. Moreover, they asked for suggestions for topic. Frankly, I was caught a little by surprise, in a good way! Happenstance had it that we had recently just wrapped an excellent meeting ‘marathon’ with our MS Partner Account Manager, Eric Trimble and Jeff Gindin, a Senior Product Manager from WWLP. The meetings touched on some terrific topics, including collaborating on ideas to help Partners during and after the sales cycle; post-sales support was a big one.
Being fresh on my mind, I tweeted a quick suggestion about needing some technical resources after signing deals. I didn’t really think about it much afterwards as I figured our friends @msuspartner likely got hammered with countless requests/suggestions on topics, and for all I knew would have to review the best of them and get approval by some unseen, bureaucratic committee. Quite frankly, I wasn’t expecting an particular type of reply at all. Boy was I wrong.
3 days later, @msuspartner responded to my suggestion. Wait; Hold the phone… MS Listened? Marketing Responded? What the… How…tremendously refreshing!! I’m impressed, and couldn’t be more pleased. The simple fact that someone ‘behind the curtain’ took the time to acknowledge a suggestion, and very simply and concisely aggregated all the technical, post-sales resources currently available is absolutely fantastic! Sure, I knew about many of the resources:
· BPOSitive and the MSO Team Blog is already on my daily blog roll
· My team has trained, absorbed, tested and committed to memory all of MS’s BPOS resources!!
· And the reminder that TAS can be leveraged for BPOS was appreciated, and very well received.
I’ll be the first to admit that MS Partners still need more resources, both pre and post sales. We need strong SharePoint & ForeFront TSPs/SSPs badly, and I know Microsoft will work with Partner likes us on issues like that. More importantly, I’ve personally seen a notable shift in how the Partner Program is being conducted, especially on the Online Service side of their house. At first this change was embodied by Eric Trimble, our loyal PAM – kicking ass and taking names – and we’ll grateful for having him. And of course, our TSPs/SSPs Jeff Medford and Duane Mataczynski are unbelievably knowledgeable, accommodating and quick to respond; All are superstars! Seems to me that other areas within the Microsoft organization are following suite, with Diane Golshan, the Sr. Marketing Manager who authored the response post as well as the blog’s opening welcome post for the new blog now getting into the mix, and that is what Partners want (maybe that is who is behind those handy @msuspartner tweets too?). It’s good to see something new after years of the same-old Partnership ‘stuff.’ The points here are that:
· Microsoft reached out the their partner-base;
· Microsoft asked for our perspective;
· Microsoft is participating in the community;
· Microsoft is actively engaging Partners;
· Microsoft is giving us what we need;
· Microsoft is working hard to help us be successful.
As SADA Systems continues to successfully migrate client after a client to BPOS, it ‘s important that our Partnership with Microsoft is being nurtured on both sides of the relationship. Keep up the good work everyone, 2010 will be a very good year!
Niv Dolgin
Director of IT Services
Consulting | Managed Services | Cloud Computing | App Development
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